LAUREN M. STEELE, PMP®

Off The Rax
Clearance Store

In 2025 KWG launched Off the Rax, a clearance store concept featuring product from all 8 enterprise brands. I acted as an Enterprise and Marketing PM from concept through opening and ongoing business operations. I remain highly focused on marketing efforts today.

Brand Campaigns

I have expertise in building comprehensive project frameworks and timelines for 360 brand campaigns in partnership with key brand and marketing stakeholders. Projects executed include seasonal charitable campaigns, community campaigns, podcasts, and more.

Around the World in 5 Boroughs

My husband and I manage an Instagram account dedicated to chronicling our culinary experiences in New York City. This personal endeavor serves as both a creative outlet and a means for us to strengthen our connection through a shared passion for food.

Bringing Ideas to Life

A compilation showcasing my collegiate design portfolio, encompassing diverse elements such as illustrations, mood boards, visual displays, and cut-and-sew clothing designs.

Merchandise Planning Implementation

Played a key role in the implementation of S5 Stratos, an AI driven merchandise planning software, for 4 brands simultaneously. Partnered closely with IT PMO on technical readiness and business leaders on change management and training efforts. 

Web Projects

During my time at LIVELY, I built and maintained site project roadmaps and timelines for key site redesign projects in partnership with technology and creative teams. Projects included redesign of Homepage, Navigation, PDP, Collection Pages, Fit Guide, Blog, Rewards, and Affiliate Program landing pages.

Empowering the Girls

In my role as a Production Coordinator at Aerie, I spearheaded the overseas production of product launches for their new bra frames, contributing to a work environment that empowers young women through innovative and high-quality offerings.

Product Launches

As Project Manager, I liaised with technology, planning, marketing, creative, retail. and customer experience teams to execute timely and cohesive product launches each month.

Photoshoots

At LIVELY, I served as in-house producer and assisted in the strategic planning and execution of photoshoots alongside our VP of Design and Director of Brand & Creative. Over the course of a year we evolved our e-commerce and editorial imagery style to better capture the brand's aesthetic in the current marketplace.

Creating the Runway

Orchestrating a seamless collaboration among vendors, student designers, models, and local businesses to curate an exceptional on-campus event for the Virginia Tech Fashion Merchandising and Design Society.